My areas of expertise include execution of national campaigns, mobile/experiential-marketing tours, national product launches, dealership audits, brand management & staff development. Executed key account marketing initiatives for over 18 automotive brands, sponsored promotional marketing campaigns, & live events to increase consumer interest & generate leads.
Assisted with the implementation of Chevrolet sponsored MLB (Atlanta Braves) home games where average attendance was 24-29,000, average vehicle impressions were 8-15,000, & the average leads generated were 1,600-3,200.
Implemented marketing strategies for the General Motors Vehicle Purchase Program (VPP – covering GM suppliers, Military, Family First, Educator & College Discounts) which resulted in a direct return on investment (ROI) of a 200 vehicle increase in sales for 2015 & a 400 vehicle sales increase in 2016 for the Southeastern market.
Executed a 12+ city, 3-4-month experiential based Hunger Drive campaign for the launch of the redesigned 2013 Ford Escape in addition to an 8-city campaign for the newly redesigned 2013 Ford Fusion, collaborating with Feeding America & Angels Among Us animal rescue to create product positioning & messaging to expand Ford’s visibility in the market.
Successfully executed experiential marketing campaigns for Chevrolet sponsored Riverfront Nights Summer Concert Series & Cabela’s grand openings and Cadillac sponsored art shows & concerts in the garden events.
Executed a 10 city national Buick Discovery Tour Campaign fusing culinary, desert, travel & test driving, with 3,600 registered attendees per city resulting in an increase of consumer brand interest & a 51K+ sales increase between 2011 & 2014.
Increased sales & exposure in the execution of a 119 day activation campaign across 8 major markets for the GMC sponsored Boat/Home & Garden shows in collaboration with the NFL & This Old House, successfully increasing foot traffic/event attendance to 1.3 million consumers resulting in 100k+ valid generated leads, & 78k+vehicle interactions.
Managed & executed Chevrolet sponsored Making Strides Against Breast Cancer walks (MSABC) resulting in a minimum of 200 leads generated per event.
Operated in-dealership audits for 53+ Nissan dealerships in the southeastern market via a 73-point standard system for customer retention, increased sales, customer satisfaction, & alignment with corporate standards.
Tracked spending, completing every assessment under budget.
Velvet Rope Campaign Tour – retraining program for Delta employees
Delta Mini Cooper Campaign events
Field Marketing Manager
Customer Experience Evaluator
Subject Matter Expert